Jun 2011 Financial News

RBC Commences Rebranding of RBTT

Jun 06, 2011

PORT-OF-SPAIN, June 6, 2011 – Suresh Sookoo, Chief Executive Officer, Caribbean Banking, RBC, today announced the start of formal operations under the RBC banner, with RBC Royal Bank replacing RBTT as the brand in Trinidad and Tobago, the home of RBC’s Caribbean head office.

“Today marks a significant milestone for our company as we bring the history and heritage of RBTT and RBC in the Caribbean together for the benefit of our clients,” Sookoo commented at a formal unveiling event attended by ministers of government, longstanding personal and business clients and other specially invited guests from the community.

The Bank will continue to focus on integrating its businesses onto a common platform across the Caribbean and enhancing client experience by simplifying the way it does business.

In the coming months, RBTT operations across the Caribbean from Jamaica to the Eastern Caribbean and Barbados, to Curacao and Suriname, will all adopt the new RBC brand. The existing RBC operations in the Bahamas, Cayman Islands, Turks and Caicos, Eastern Caribbean and Barbados will also move to the updated brand expression to create one RBC in the Caribbean.

Sookoo said the rebranding leverages RBC and RBTT’s more than 100-year heritage in the Caribbean as the Bank puts its global and regional strength to work for clients: best-in-class global banking practices and resources with in-depth local knowledge of the region.

As part of the launch event, RBC’s journey in the Caribbean was mirrored in ceremonial drumming, including Canadian Inuit drums, tassa, steelpan and snare, culminating in a dramatic unveiling of the RBC shield, with its signature lion and globe symbol.

“The rebranding signals our confidence in the future and demonstrates the strength, heritage and stability of RBC to all our stakeholders,” Sookoo said.

About RBC in the Caribbean

With more than 100 years of heritage serving the region, RBC operates under the banner of RBC and RBTT with a presence in 19 countries, 125 combined branches and close to 7,000 employees serving more than 1.6 million clients. As one of the Caribbean’s leading diversified financial services companies, RBC provides personal and commercial banking, wealth management, corporate and investment banking, insurance and trust and asset management services to a wide range of clients, including individuals, small businesses, general commercial entities, regional and multinational corporations and governments. For more information, please visit rbc.com/caribbean.

About RBC

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada’s largest bank as measured by assets and market capitalization, and among the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 79,000 full- and part-time employees who serve close to 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 56 other countries. For more
information, please visit rbc.com.

Media Contact:
Andre Roberts
Head, Corporate Communications & Brand
Caribbean Banking, RBC
Tel: 868-625-7288 ext. 80301
andre.roberts@rbc.com


Source:
RBC Royal Bank (Trinidad and Tobago) Limited website
http://www.rbtt.com/about/cid-273895.html