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Financial News

Sep 2016 Financial News

Sissons redefines colour

Sep 12, 2016

The Christmas season in Trinidad and Tobago (TT) is when a significant percentage of the population ‘spruce up’ their homes with a new coat of paint.

As such, the new Sissons Tropical Moderne Colour collection from ANSA Coatings Limited (ACL), with its 81 hues divided into three categories - Youthful Vibes, Retro Mix and Refined Elegance - is expected to attract a lot of interest from consumers.

This was the response of Roger Roach, Managing Director of ACL, when asked by Newsday why the company chose to launch a new collection of top coat paint last Thursday evening (September 8).

“Tropical Moderne is ahead of the class; no one has launched a new colour collection in the last five years...We expect this Christmas to be better than last year (when) in December 2015, the then Central Bank Governor (Jwala Rambarran) announced the country was in recession.” “People became more conscious of the money they had and cut back on Christmas spending.

Now that things have settled down, I think that this year, persons will paint as they normally do.

2015 sales were flat when compared to 2014 but we’re expecting a bump in sales during the last quarter of 2016...ten percent to 15 percent increase for the year compared to 2015,” Roach told Newsday.

Sissons Paint was acquired by the ANSA McAL Group in 2008 and integrated with Penta Paints in June 2012 to form ACL.

The Tropical Moderne Colour collection has 81 hues of pain, divided into three categories: 1) Retro Mix - for the traditionalist looking for a twist to a classic colour palette; 2) Refined Elegance - for the sophisticated looking for a sense of luxury and classic refinement; and 3) Youthful Vibes - for the young and young at heart looking for that cutting edge, energetic and stimulating colour pallet.

“The role of colour in creative works such as art, fashion, photography and movies cannot be understated,” Roach stated. “In our homes, colour can create warmth, fond memories, and inspire conversation. In your organisations colour can stimulate productivity, increase concentration or create a calming effect. Cleanliness, purity, rest, relaxation and rejuvenation are all derived from our association with colour.” Speaking at the launch at Siam Cocktail Lounge, Queen’s Park West, Port-of-Spain, Roach explained that ACL chose to hold a fashion show to ‘bring to life’ the many shades of the collection.

“As we look to the future and aim to broaden our appeal, our creative marketing and advertising team reached out to some amazingly talented local fashion and jewellery designers to showcase and highlight our new contemporary colours. By uniting music, illustrations, design and, of course, colour, we are here to present something unique as the nation’s premium paint brand ‘with colours so true you can feel it’,” Roach declared.

The fashion show featured clothing by local designers Heather Jones, Charu Lochan- Dass, Rhian Ramkissoon and Afiya Bishop.

 

Source
By Sasha Harrinanan
Newsday
Monday September 12, 2016

http://www.newsday.co.tt/news/0,233124.html